An increase in cross-category launches and complementary topical and ingestible skin care products are just some of the developments that can be expected in the anti-ageing market in future, according to a presentation on anti-ageing skin care given by Mintel senior beauty analyst Vivienne Rudd at in-cosmetics in Milan.
More skin care product launches that contain stem cell activators, sirtuins activators and telomerase activators are tipped to be take place, as is the development of neurocosmetics - cosmetics that claim to offer psychological benefits and interact with the body’s neurotransmitters - according to Rudd.
As beauty supplements increase in popularity, Mintel expects to witness the development of complementary topical and ingestible skin care regimes, like the anti-ageing duo from France-based Skin Progress that comprises a topical cream and beauty supplements that designed to be used in conjunction with one another for maximum anti-ageing benefits.
Mintel also forecasts future skin care developments to include anti-ageing products designed to tighten skin after weight loss, tapping into evolving consumer needs, as well as top-up anti-ageing sprays for the face and body.
Increase in anti-ageing cross-category launches
Several cosmetics and personal care companies looking to profit from the lucrative anti-ageing sector have diversified beyond skin care, which has resulted in cross-category launches such as anti-ageing fragrances, colour cosmetics and body washes.
As an example of a recent product launch in this area, Rudd highlighted the Kerstin Florian Rosa Damascena Mist that is on sale in the UK, a fragrance that also claims to offer anti-ageing benefits.
Collagen-boosting peptides and co-enzyme A are contained within the formulation, which are said to provide anti-oxidant protection and help reduce fine lines. Protein-rich caviar extract is claimed to regenerate skin, improving elasticity and firmness and minimising signs of ageing.
Hair care is another product area into which anti-ageing claims have been incorporated; with wash-out and leave-in products being launched that claim to prevent the scalp and hair fibre from ageing.
The Gareth James Hyaluronic Age-Defying Conditioner also launched in the UK by d’Anu is formulated with ethically and sustainably sourced ingredients, and is designed to repair and restructure damaged hair. The product contains a low polymer hyaluronic acid that claims to penetrate the hair and lock in moisture.