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Mintel: brands helping the US BFW market make its comeback

By Michelle Yeomans+

20-Jan-2014
Last updated on 20-Jan-2014 at 16:43 GMT2014-01-20T16:43:48Z

According to the market researcher, in 2011 North America saw an all-time high in launches before numbers fell the following year. However, the region has arrested this decline with numbers growing by 33% between 2012 and 2013 and is on the up again.

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