Estee Lauder has pursued the surfing cosmetics consumer by adding a Christmas gift guide to its website which allows visitors to browse specifically for girlfriends, mothers and friends for example.
Accompanying the updated website, the luxury cosmetics company has launched Christmas beauty gift sets and a range of special offers to lure the consumer to the virtual checkout.
Estee Lauder's Clinique brand is also targeting internet shoppers with its downloadable Merry Clinique Countdown, which aims to draw consumers to its website by offering free product samples during the run up to Christmas.
The cosmetics offered change everyday encouraging consumers to return to the site, which has also been updated with tips from beauty specialists on surviving the Christmas shopping season.
Meanwhile, other companies have adapted their packaging to the season in order to attract more Christmas dollars.
Natural cosmetics firm Nadarra has wrapped its new line of moisturizers and creams in a shimmering silver bag especially for gift giving at Christmas.
Publicizing its new range to the Christmas consumer the company said: "Nadara has no ethylene oxide or any of those hidden chemicals standard in skin care products, which really belong more to Halloween than Christmas."