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Maesa creates fragrance range for Zara including a baby perfume

By Katie Nichol , 28-Sep-2010

Contract manufacturer Maesa has created a range of 13 fragrances for high street fashion retailer Zara that covers all consumer categories, comprising five fragrances for men, five for women, two for children and one for babies.

The collection was first launched in July 2010, and is expected to be rolled out across all 1,200 Zara stores worldwide.

The fragrance packaging created by Maesa includes a mix of standard and custom designs, the company said. One of the men’s fragrances has a custom-made cap and “for men" metal plate on the bottle, and the sport’s range that is also part of the men’s line features custom fragrance bottles that come in silver and gold.

“The packaging in the sports range consists of a metallic cover on a plastic cap and a glass bottom. There is no secondary packaging in order to show off the design,” Maesa’s communications director, Sophie Thiolas, explained to CosmeticsDesign-Europe.com.

Baby perfume new departure for retailer

The Zara baby perfume is specially formulated with less alcohol and is allergen-free in order to respond to the demands of sensitive skin, according to Maesa. The frosted bottle is shaped like a pear and has a fabric tag attached to the neck with the words ‘Zara Baby’.

According to Thiolas, a perfume specially designed for babies is something that is quite new in the French market, although there are two other brands currently offering similar products in the country.

Affordable price point

The perfumes are priced between 10 and 20 euros, with their affordable price point due to the cost savings Maesa is able to offer its customers, according to Maesa’s creative director Paul Houlsby.

“Working direct with retailer brands means a lower cost for our customers as there is no third party involved, and it also means lots of scope to be creative,” he said.

Maesa has previously created beauty ranges for retailers including Carrefour, Pimkie, Payless Shoes and Claire’s.

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