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L’Oréal teams up with YouTube for latest marketing project


In its latest marketing stunt, cosmetics giant L’Oréal has turned to video sharing site YouTube appealing to consumers to help promote its products.

The Paris-based firm is looking for an individual with an ‘eye for style’ to present a short YouTube video of themselves to promote the Destination Beauty Channel on YouTube and a whole bunch of L’Oréal products.

Online applications helping beauty brands to establish deeper relationships with consumers by replicating and enhancing the traditional in-store experience have been rapidly growing in popularity, according to Grail Research.

L’Oréal’s US subsidiary ramped up its social media presence with a string of beauty tutorials for customised solution, similar to projects launched by MAC Cosmetics and Estée Lauder.

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