The Paris-based firm is looking for an individual with an ‘eye for style’ to present a short YouTube video of themselves to promote the Destination Beauty Channel on YouTube and a whole bunch of L’Oréal products.
Online applications helping beauty brands to establish deeper relationships with consumers by replicating and enhancing the traditional in-store experience have been rapidly growing in popularity, according to Grail Research.
L’Oréal’s US subsidiary ramped up its social media presence with a string of beauty tutorials for customised solution, similar to projects launched by MAC Cosmetics and Estée Lauder.

