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L’Oréal teams up with YouTube for latest marketing project

25-Jan-2012
Last updated on 25-Jan-2012 at 13:01 GMT

In its latest marketing stunt, cosmetics giant L’Oréal has turned to video sharing site YouTube appealing to consumers to help promote its products.

The Paris-based firm is looking for an individual with an ‘eye for style’ to present a short YouTube video of themselves to promote the Destination Beauty Channel on YouTube and a whole bunch of L’Oréal products.

Online applications helping beauty brands to establish deeper relationships with consumers by replicating and enhancing the traditional in-store experience have been rapidly growing in popularity, according to Grail Research.

L’Oréal’s US subsidiary ramped up its social media presence with a string of beauty tutorials for customised solution, similar to projects launched by MAC Cosmetics and Estée Lauder.

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