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Industry events turn to apps to aid show organisation

By Andrew MCDOUGALL , 13-Nov-2012
Last updated on 13-Nov-2012 at 17:12 GMT

The cosmetics industry was traditionally slow on the uptake of mobile applications for smartphones; but what has become an area of growth for manufacturers in recent years has also been utilized by a number of industry event organizers, who have developed show-specific apps.

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