Breaking News on Cosmetics Formulation & Packaging in North AmericaEU editionAPAC edition

Headlines > Market Trends

Hair Care/ Color brands connect to consumers with Instagram

By Andrew McDougall+

25-Mar-2013
Last updated the 25-Mar-2013 at 16:58 GMT

Instagram is one of the fastest-growing emerging platforms, registering 10 percent month-over-month growth between December 2012 and January 2013. Here Cosmetics Design takes a look at the top 10 hair care and color brands using the platform.

Instagram is an online photo-sharing and social networking service that enables users to take pictures, apply digital filters to them, and share them on a variety of social networking services, such as media sites including Facebook or Twitter.

Brands and cosmetics companies have utilized its popularity to visually communicate and connect with consumers.

According to L2 ThinkTank’s latest report on the market segment, Revlon and AXE, both multicategory brands, lead the way for consumer brands, while Aveda and Bumble and bumble register the top communities across professional brands.

Bumble and bumble’s engagement exceeds expectations given its size, and it has provided a consistent stream of behind-the-scenes images from international fashion weeks and candid moments at the stylist’s chair.

The three brands with the most organic buzz on Instagram all have active accounts: #Revlon registered more than 180,000 user mentions followed by #Paulmitchell (nearly 71,000) and #Axe (more than 63,500).

All pictures from Instagram.

Related products

All Galleries

The power of Instagram – Beauty Top 10

The power of Instagram – Beauty Top 10

Instagram is a growing social media force and its photo-sharing appeal seems like a great fit for...

Cosmoprof Las Vegas 2014, in photos

Cosmoprof Las Vegas 2014, in photos

The first day of Cosmoprof Las Vegas 2014 might have coincided with the World Cup Final, but...

Datamonitor Top 10 Future Beauty Concepts

The Future of Beauty Innovation: Top 10 Concepts

Predicting the future is often pure guesswork. Should we look at the past to guess what happens...

Mintel: a gallery of US color cosmetic innovations

Mintel: a gallery of US color cosmetic innovations

According to market researcher Mintel, the US color cosmetics market has battled through the recession and will continue...

Key Industry Events

 

Access all events listing

Our events, Events from partners...