Anti-aging hair care products are a fast-emerging niche category and Good Housekeeping has judged the best products in the market, said to be backed up by a comprehensive scientific study.
The awards were made in seven separate categories that included deep conditioners, permanent color, root touch-ups, instant root touch-ups, demi-permanent hair color and leave-in treatments.
Winners included big industry names such as Garnier, Redkin, Clairol and L’Oreal, together with lesser known names such as Pureology, Biolage, and Irene Gari.
The results of the study were published in the September issue of the consumer publication, and assessed a catalogue of products according to an 11-month study to establish which were the most effective.
Those products were subsequently honored in Good Housekeeping’s Second Annual Anti-Aging awards, and were published in the September issue of the magazine.
The following list comprises the gold and silver award winners for each of the categories:
Shampoos & Conditioners
- Gold winner: Pureology Nanoworks Shampoo & Conditioner each
- Silver winner: Biolage Rejuvathérapie Age Rejuvenating Shampoo and Conditioner
- Gold winner: Age Beautiful Intense Strengthening Treatment
- Silver winner: Redken Time Reset Youth Revitalizer
- Gold winner: Revlon ColorSilk with UV Defense
- Silver winner: Couture Color
- L'Oréal Paris Root Rescue
- Clairol Nice 'n Easy Root Touch-Up
Instant Root Touch-Ups
- Gold winner: Irene Gari Cover Your Gray Professional
- Silver winners (tie): Andre Walker Hair Make-Up Color Blend Wand, and QuickTint
- Gold winner: Clairol Natural Instincts
- Silver winner: Garnier HerbaShine Color Crème With Bamboo Extract
- Gold winner: L'anza Healing Strength Neem Plant Silk Serum
- Silver winner: Biolage Rejuvathérapie Age Rejuvenating Leave-In Densifier
The study was carried out by scientists at the Beauty Lab of the Good Housekeeping Research Institute, and evaluated products for gray hair coverage combined with other anti-aging claims such as shinier and stronger hair.
The scientists tested a total of 73 products on 579 volunteers all aged 35 and over, as well as carrying out tests on 736 hair swatches.