In terms of trends, customized and natural, eco-friendly scents as well as celebrity fragrances are paving the way in the sector.
However, as the market becomes more saturated with celebrity scents, perfumes are now becoming more and more specialized; especially when it comes to the design of the bottle.
In February, Westphalia-based cosmetics manufacturer LR Health & Beauty Systems announced it had teamed up with Bruce Willis to launch his first female scent, Lovingly, a move it says ‘opens doors’ in a competitive fragrance market.
“[With a celebrity fragrance you get] a positive image transfer of the celebrity to the brand itself, as well as to the entire enterprise. And vice-versa: a classic win-win situation,” explained Tilo Plöger, COO LR Health & Beauty Systems GmbH.
Last month a research centre in Thailand revealed it had developed a slow release technology for the fragrance sector adaptable enough for perfume and cosmetic applications.
According to the scientists of the NANOTEC NanoMolecular Sensor Laboratory, a way has been found to develop coating and encapsulating techniques for fragrance molecules that can extend the scent.
Extending aromatic fragrance is vital when it comes to exporting the aromatic products to overseas clients. The research was originally conducted on molecules used in potpourri, but the experts say it could be of great benefit in the fragrance industry too.
In May, Inter Parfums walked away with the Best Fragrance award for its ‘1922 Lily Sanguine Eau de Parfum’ in the Specialty Brand Women’s category at this year’s FIFI awards.
The winning fragrance created by Rodrigo Flores-Roux of Givaudan, boasted notes of acacia flower absolute, Tunisian neroli and hawthorn mixed with orange flower absolute, Regal Lily ScentTrek, Florentine iris, balsam and Madagascar vanilla.