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First ever in-cosmetics Brazil event to open its doors in September

By Simon Pitman+

30-Jul-2014
Last updated on 04-Sep-2014 at 22:58 GMT2014-09-04T22:58:41Z

First ever in-cosmetics Brazil event to open its doors in September

The in-cosmetics team is taking its event to South America for the first time when it opens the doors to its in-cosmetics Brasil event over a two day period from September 9th.

The Reed Exhibitions events team has chosen the city of Sao Paulo as the venue, which is a regional and national economic and industrial hub, being one of the biggest and boasting a population of 12 million people.

It is also an important hub for the cosmetics industries, being the headquarters of many national and international players, as well as an industrial hub for both manufacturers and suppliers, and also the home of ABIHPEC, the Brazilian Association of the cosmetic, toiletry and fragrance industry.

First Latin American event for the Cosmetics Design team

The event will also be the first that the Cosmetics Design team will attend in Latin America, marking a new focus on this important market, and representing the opportunity for us to get closer to industry players, both in Brazil and throughout the region.

The editorial team will be walking the aisles at the event, billed as the first dedicated show in Latin America that is dedicated exclusively to the personal care ingredients segment.

This will mean coverage focused on who attended the show, what kind of ingredients solutions were being promoted, as well as drilling down on the key trends that are driving the ingredients segment in the region right now.

Fourth event for the in-cosmetics portfolio

Reed Exhibitions launched the in-cosmetics event in Europe over twenty years ago, and has subsequently added other events in Thailand, Korea, and most recently the in-cosmetics Brasil event.

Brazil is the largest and fastest growing market in the South American region for cosmetics and personal care, and is projected to reach a value of $59 billion by 2016, which should see it ensure its position as the third largest market in the world.

A sign that it is also becoming an increasingly mature and sophisticated market is also revealed by latest statistics from Euromonitor, which places Brazil as the 15th biggest market in terms of consumption of products that are deemed to be premium, a statistic that is reflected by the evolution of the cosmetics and personal care market in the country, which is moving more and more towards the premium end.

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