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Dow Chemical focuses on multifunctionality and sensorial feel

By Simon Pitman+

15-Apr-2014
Last updated on 15-Apr-2014 at 12:58 GMT2014-04-15T12:58:36Z

Dow Chemical focuses on multifunctionality and sensorial feel

In this latest video interview with Dow Europe, Stéphanie Sandrock-Beunat, global beauty care strategic marketing manager, explains how the company's latest ingredient launches have been developed around the concept of providing, multi-functionality and enhanced sensorial feel at an affordable price.

With consumers becoming more discerning about formulation quality and feel, and formulators being all the weary of their budgets, the company believes this will be a winning combination.

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