Dove Hair Care has launched its Make Friends with Your Hair campaign in the US inviting women to share their hair stories on Twitter, Facebook and its website.
Promoting its latest Nourishing Oil Care collection, women can share their opinions and interact with one another on Facebook as well as vote for their favourite video. On Twitter, the #DoveHairCare trend can be joined, opening up discussion and winning hair care products and other prizes.
Women can enter the campaign by creating and posting a video of up to 90 seconds sharing their hair care frustrations on the Dove website.
At the end of the campaign, three women will receive a hair make-over from Dove stylist Mark Townsend.