Aging male baby boomers as well as younger men are warming more to the idea of maintaining a youthful look, and this is seeing a rise in skin care and cosmetic products for this market.
Men’s make-up and skin care use has been a big talking point around the world with markets in Korea and the UK seeing big demand, and according to a cosmetic dermatologist, the craze has been sweeping the States as well.
Dr. Robin Fleck, founder and medical director of Southwest Skin and Cancer Institute says that in the past month, men have been jumping on the cosmetic bandwagon having become increasingly concerned with their appearance and wishing to maintain a youthful appearance.
This has led to a growing trend for men to be using make-up, as they realize that appearing youthful gives them more confidence, better job prospects and social standing.
Discretion still key
However, despite this interest in cosmetics skyrocketing, men would like to remain discrete with their cosmetics use, in attempts to preserve their masculinity.
“The use of make-up is beginning to be accepted among men as a tool for them to look and feel more youthful,” explains Fleck. “Make-up’s appeal to men has exponentially increased in the past decade.”
According to the skin care specialist, men use make-up more for the purpose of covering imperfections rather than to highlight other features.
“For example, they use concealer to cover up dark circles, which are attributed to thin skin around the eyes, lack of sleep and allergies,” he says.
The growing concern over appearance and the increasing awareness of the benefits associated with a proper beauty regime is driving the growth of the global men’s grooming market.
It doesn't seem to stop with skin care either. Fleck claims most men are concerned with the condition of their hair as well.
“The most common scalp condition which men face is thinning hair,” he continues. “Men generally feel more self-conscious after balding occurs.”