This was revealed in the latest issue of The Checkout, an on-going shopper behavior study conducted by The Integer Group and M/A/R/C Research.
According to the results, all age groups show an increase in shopping online, with an overall increase in shopping in general, but that the ‘Boomers’ are more sold on the concept than the younger generation.
"The flexibility and simplicity of shopping online becomes even more appealing the busier people get," said Randy Wahl, executive vice president, M/A/R/C Research. "Shoppers across all demographic groups aren't just becoming smarter, they are now making the time to find the best deal."