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Avon reinforces environmental commitment

17-Mar-2010
Last updated on 17-Mar-2010 at 17:34 GMT

Cosmetics company Avon has reinforced its environmental commitment by pledging to replant one million trees in the Atlantic rainforest.

This signals the launch of Avon’s Hello Green Tomorrow initiative, a globally coordinated effort to empower a woman’s environmental movement.

Avon’s ‘green army’ – its network of more than 6.2 million sales representatives - will create a movement to raise funds and promote green education worldwide, according to the company.

All trees planted in the Atlantic Rainforest through the initiative support the United Nations Environment Programme Plant for the Planet: Billion Tree Campaign.

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