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Avon doubles tree planting pledge

07-Jun-2010
Last updated on 07-Jun-2010 at 17:52 GMT2010-06-07T17:52:55Z

Cosmetics company Avon has doubled its $1m pledge to plant trees in the Atlantic Rainforest in South America, announcing it will plant two million in the area.

The initiative is part of the company’s “Hello Green Tomorrow’ campaign, a globally coordinated effort to empower a woman’s environmental movement that was launched in March.

Avon’s network of sales representatives and customers has almost doubled the company’s initial pledge, with each dollar raised going towards the reforestation and planting of one tree.

“The two million trees we are planting represent the initial milestones in what will be an ongoing global environmental mobilization effort,” said Avon CEO Andrea Jung.

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