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Anti-ageing water set for November launch in USA

By Katie Nichol , 21-Oct-2009

Nutra Resveratrol Anti-Ageing Water, which contains concentrated anti-oxidants and claims to promote healthy ageing, is set for a November launch in the USA.

Currently in the process of selecting distributors, Anti Ageing Products, the company behind the “the world’s first patented resveratrol beverage” claims that the Anti-Ageing Water prevents free radical damage to cells and supports the immune system.

Resveratrol, a powerful anti-oxidant, naturally occurs in grapes, red wine, dark juice and berries.

The company believes that Nutra Resveratrol’s anti-ageing formulation can contain over 1,000 times the resveratrol levels normally found in red wine. The water also contains 2-dimethylameinoethanol (DMAE), a skin firmer commonly found in anti-wrinkle products.

Nutra Resveratrol was developed by Anti-Ageing Product’s co-founder Stuart Garret and Dr. Ronald Pero, who works in the field of DNA repair.

Beauty from within

Cosmecuetical beverages form part of the ‘beauty from within’ trend that is tipped for significant growth over the next few years.

Both beauty brands and beverage makers, including Shisheido and Nestlé, have developed drinks that claim to offer beauty benefits.

In 2008, Together Drinks launched Age Defence, a fruit drink which includes the active ingredients acai, green tea, omega oils, lutein, and gingko biloba.

The company says that while the benefits of the functional ingredients have been proven in studies, the drink itself has not.

Lee Robertshaw, on behalf of Together Drinks said: Instead of taking lots of supplements in tablet form we have simplified the entire process by including these ingredients in a fruit drink making the nutrients more bioavailable to the body."

Beauty food launches in 2008 approximately doubled, and beauty drink launches nearly tripled, according to Nica Lewis, director of beauty innovations at Mintel. She added that, in total, almost 300 new food and drinks products with “functional beauty benefits” were launched.

The launches are primarily in the US and Asia Pacific, with 55% of products being in the non-alcoholic beverage category.

Looking ahead to 2010, Lewis expects to see more on-the-go drinks and snacks claiming to enhance skin, hair, nails or provide ‘beauty from within’.

According to market analysts Kline, the nutricosmetics industry is expected to grow to $2.5bn by 2012.

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