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Market Trends, Developments and Insights

Market Trends

Are you looking to know which markets are the most lucrative, emerging and how the developed markets are getting on? Or maybe what segments are doing best or which areas are tipped for future growth?

Here you can stay up speed with the latest consumer trends, expert insight and market developments.

Color cosmetics innovation - from make-up apps to trending blotting paper

12-Aug-2014 - In an era where consumers are increasingly favoring apps and gadgets, beauty brands are constantly innovating to stay on top. Here, Cosmetics Design rounds up what's grabbing consumers' attention in the color...

Euromonitor believes P&G has more to do after brand divestment

07-Aug-2014 - Procter & Gamble’s announcement about divesting 100 brands suggests that it still has more to do going forward as it looks to cut costs, according to an industry expert.


Sun care focus: Highlights in 2014 so far…

06-Aug-2014 - Cosmetics Design USA takes a look at the top sun care stories from the cosmetics industry this year, focusing on the new market trends and latest research.

Increasing knowledge and proof will help skin care devices sell

05-Aug-2014 - When it comes to the success of skin care devices the most important thing is knowledge and proof that they work say a vast majority of consumers.

Brazil market for cosmetics goes premium, raising the bar on ingredients

05-Aug-2014 - The sign that a developing consumer market is maturing comes when consumers start progressing towards premium products, something that the organizer of in-cosmetics Brazil believes is now happening in the...

How to market anti-ageing to men? In the UK less is more

31-Jul-2014 - UK men want products to be marketed simply without a lot of adjectives or hype around ‘anti-ageing’ or ‘rejuvenation’ and marketing these products should follow this message.

First ever in-cosmetics Brazil event to open its doors in September

30-Jul-2014 - The in-cosmetics team is taking its event to South America for the first time when it opens the doors to its in-cosmetics Brasil event over a two day period from...

Marketing the anti-aging message in the US - For Men

30-Jul-2014 - Getting a clear distinction between products for each gender and making sure to market grooming products specifically for men is of the utmost importance in the US.

Mintel: a gallery of hair care innovations

30-Jul-2014 - According to Mintel, there are many opportunities to drive sales in the mature shampoo/conditioner market, from more beauty-enhancing/functional men's shampoos to products featuring positive and aspirational benefits for older women. ...

Organic personal care market likely to post double-digit annual growth to 2020

29-Jul-2014 - Most global regions are expected to post near double-digit annual growth in organic personal care over the next six years, a new market research report suggests.

Scientific skin care holds vast opportunity

25-Jul-2014 - Scientific skin care holds a great opportunity for beauty manufacturers as it merges the cosmetics industry with the medical industry, and the segment is tipped for growth.

Urban Decay made up with new augmented reality technology

23-Jul-2014 - Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented...

Exclusive interview

Evonik’s US sets sights on men’s grooming market

21-Jul-2014 - Evonik’s VP of personal care in North America explains how the ingredients player is planning to capitalize on the growing opportunities in the region’s men’s grooming market by developing a deeper...

Spotlight falls on Italian companies at Cosmoprof North America

17-Jul-2014 - Cosmoprof North America was bigger and more comprehensive than ever this year, with lots of new additions that also included a particular emphasis on the Italian cosmetics industry.

Cosmoprof Worldwide announces launch of New York Symposium

17-Jul-2014 - The Cosmoprof Worldwide Bologna team has announced its first event on the East Cost – The Cosmoprof New York Symposium, 2014, which will take place in Manhattan, from September 22nd to 23rd.

Nivea’s new anti-ageing boutique targets older women

17-Jul-2014 - Beauty brand Nivea have recently launched a new ‘immersive’ retail space, dubbed Face Facts Boutique,  with which the brand hopes to attract a larger consumer base of women aged 40 – 60.

Mobile apps: opportunity or risk for beauty brands?

16-Jul-2014 - With apps which center on beauty products now hitting consumers’ screens thick and fast, CosmeticsDesign takes a look at whether the swiftly evolving mobile space poses an opportunity for brands,...

Consumer report finds questionable ingredients in cosmetics

16-Jul-2014 - Consumer Reports 'ShopSmart' says it has found numerous body care products with potentially harmful ingredients, such as coal tar color, triclosan, and formaldehyde releasing chemicals following a year long investigation....

NYX Cosmetics: beauty's video marketing powerhouse

15-Jul-2014 - The recent acquisition of NYX Cosmetics by industry giant L’Oreal confirmed the smaller brand’s prowess in the video marketing online sphere. Here, Cosmetics Design takes a look at what it’s...

The power of Instagram – Beauty Top 10

15-Jul-2014 - Instagram is a growing social media force and its photo-sharing appeal seems like a great fit for beauty brands as it is visual, connects with the consumer, takes advantage of...

Spanish brand LETI Laboratories targets US market for professional skin care

14-Jul-2014 - LETI Laboratories says it is targeting the US market for professional skin care by forming a partnership with US-based professional skin care specialist DermWORX.

Cosmoprof Las Vegas 2014, in photos

14-Jul-2014 - The first day of Cosmoprof Las Vegas 2014 might have coincided with the World Cup Final, but that did not stop the crowds flocking into this huge event. But for...

L’Oreal sees opportunity in dermo-cosmetics

11-Jul-2014 - L’Oreal sees big gains to be made in the dermo-cosmetics arena and the Active Cosmetics Division’s general director believes that having strengthened its market position, its 2 targeted brands, Vichy...

"Do you wanna be white?" - Is this Korean ad taking Western beauty ideals too far?

09-Jul-2014 - They say provocative campaigns sell, but is an advertisement featuring the above tagline for a skin whitening cream taking Western beauty ideals too far?

Prestige raises a few eyebrows in US eye make-up category

08-Jul-2014 - Sales of eyebrow products have increased by double digits over the past three years, and are boosting the US prestige eye make-up market to new levels as the trend towards...

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