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Market Trends, Developments and Insights

Market Trends

Are you looking to know which markets are the most lucrative, emerging and how the developed markets are getting on? Or maybe what segments are doing best or which areas are tipped for future growth?

Here you can stay up speed with the latest consumer trends, expert insight and market developments.

"Do you wanna be white?" - Is this Korean ad taking Western beauty ideals too far?

09-Jul-2014 - They say provocative campaigns sell, but is an advertisement featuring the above tagline for a skin whitening cream taking Western beauty ideals too far?

Prestige raises a few eyebrows in US eye make-up category

08-Jul-2014 - Sales of eyebrow products have increased by double digits over the past three years, and are boosting the US prestige eye make-up market to new levels as the trend towards...

MakeUp events expands into the South American market

08-Jul-2014 - The fast-growing MakeUp event, organized by the France-based Beauteam, has announced its expansion into South America with MakeUp Sao Paulo.

Camel milk company Desert Farms sees big potential

Camel milk chocolate, cheese and cosmetics – the future is bright for next ‘superfood’

08-Jul-2014 - Camel milk will be the next ‘superfood’ in the US, predicts the founder of Desert Farms, a company launched in January to offer the product to the American market.

Baby boomers looking for luxury with cosmetics in demand

07-Jul-2014 - Luxury cosmetics are behind only a luxury holiday and premium wines as luxury products or services that US baby boomers are targeting. 

P&G pushes premium with new Dolce & Gabbana skin care range

07-Jul-2014 - P&G’s upcoming launch of a full Dolce & Gabbana skin care range indicates brands are confident that premium beauty will continue to buck sluggish growth in developed markets....

Studies show celebrity endorsers do not create beauty brand loyalty

04-Jul-2014 - Celebrity endorsement is no longer a sign of a trustworthy brand for consumers, according to researched collated by beauty retail giant Feel Unique. 

Skin care devices work, but do we know about them?

04-Jul-2014 - New consumer research has found that people using skin care devices are happy with the outcome but awareness is low, offering a great marketing opportunity for companies in this space.

Cosmoprof North America opens up for business next week

03-Jul-2014 - Starting Sunday July 13th, Cosmoprof North America will open its doors for the annual three day event at the Mandalay Bay Convention Center in Las Vegas.

Head to toe - and everything in between: Neutrogena urges men to ditch the one-soap habit

01-Jul-2014 - In what the brand is calling ‘a Canadian epidemic’, Neutrogena’s recent study revealed that 72% of men surveyed in Canada are washing their faces with the same soap product that...

Gearing up for the fourth edition of the Makeup New York event

30-Jun-2014 - Makeup New York will open its doors for the fourth consecutive year, promising once again to be bigger than ever, thanks to more exhibitors and an expanded conference program.

Biomimetics present beauty brands with a great opportunity

27-Jun-2014 - The opportunities in product development that biomimetics offer are exciting, but beauty brands also have to know how to talk to their customers about how these ingredients are helping to...

Natural shift as consumers opt for sensitive skin care

26-Jun-2014 - It is the common belief that most of us have sensitive skin, and now, according to Mintel's Global New Products Database (GNPD), ‘ultra-gentle’ face care products are the most sought...

A roundup of the latest methods in preserving cosmetics packaging

25-Jun-2014 - Flexible plastic packaging is gradually taking the place of traditional glassware in cosmetics. However; in some aspects the performance isn't as flexible. Here’s a look at some of the best...

Sephora increases beauty supplements range as cosmeceutical segment strengthens

24-Jun-2014 - The latest market research confirms the cosmeceuticals segment is continuing with robust growth, and Sephora is one retailer responding, recently launching a new range of beauty supplements alongside its more...

Asia in Focus

Removing make-up no longer boring as innovation booms in cleansing formulations

24-Jun-2014 - This month we are highlighting the opportunities for brands in the skin care cleansing arena. Here, our expert, Florence Bernardin reveals Japan to be the most lucrative market due to...

Guest article

The Future of Beauty Innovation: Top 10 Concepts

19-Jun-2014 - Predicting the future is often pure guesswork. Should we look at the past to guess what happens next? Or is what’s happening around us a better predictor for future trends?...

Skincare Ingredients 2014 online event opens its doors today!

18-Jun-2014 - The fourth annual Skincare Ingredients online event opens today, with a packed programme, networking opportunities and the chance to discover the biggest trends in the categories all at your fingertips.

L’Oreal Paris does digital with virtual reality experience

17-Jun-2014 - Cosmetics manufacturer L’Oreal announces its first connected beauty digital innovation exclusively for its L’Oreal Paris brand creating a virtual mirror to test cosmetics for consumers.

Voice of the Industry

US based luxury consultant reveals how she helps fragrance brands crack Asia

17-Jun-2014 - Cracking Asia from a Western brand’s point of view has long been known to be difficult – from ever-changing regulations to translating a brand’s message in the right way. That's where...

Canada proves its capability as it steps up cosmetic exports

16-Jun-2014 - Canada has stepped up to become the world’s tenth-largest exporter of cosmetics, proving it's more than capable of dealing in natural resource exports.

Google+ hangouts – what is it, and how can the cosmetics industry use it?

13-Jun-2014 - Launched last summer, Google+ hangouts has fast been gathering momentum as an online platform for showcasing beauty brands and their products; but how does it work and what’s the value?...

Annual vlogging competition launches as beauty reviewers continue to dominate

12-Jun-2014 - The third annual FACE awards have been launched by NYX Cosmetics, recognizing talent within the booming world of video blogging (or vlogging).

Skincare Ingredients online event opens its doors next week!

11-Jun-2014 - June 18th is the date all skin care professionals need to mark in their diaries, as this is when the Skincare Ingredients 2014 event will open its doors for the...

L’Oreal study into pores finds products currently inadequate

11-Jun-2014 - A recent survey conducted by Paris-headquarted beauty giant L’Oreal has highlighted consumer demand is not currently being met in the area of products for pore size control. 

Key Industry Events