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Hot Topics > Social Media & e-Commerce
Social Media & e-Commerce
Social media is increasingly important as a marketing and communication tool and has become an important platform for beauty brands to connect and engage their customers. eCommerce has also developed as a result of the growing online trend, and articles will focus on how the cosmetics industry is putting these new tools into practice.
Hair Care/ Color brands connect to consumers with Instagram
25-Mar-2013 - Instagram is one of the fastest-growing emerging platforms, registering 10 percent month-over-month growth between December 2012 and January 2013. Here Cosmetics Design takes a look at the top 10 hair...
Murad makes a move for a slice of the m-Commerce pie
21-Mar-2013 - Skin care maker Murad has followed in the footsteps of many other big cosmetics players and taken to mobile commerce in a bid to better serve consumers.
Time for hair care to invest in digital rather than in declining channels
04-Mar-2013 - The hair care and color market needs to break away from investing in traditional media and distribution channels and look to the opportunities digital marketing can offer if it is...
L’Oréal and Nivea top of the pops on Facebook
17-Jan-2013 - Cosmetics brands L’Oréal Paris and Nivea are the most ‘liked’ on social networking site Facebook in the EU-5; the five main markets in Europe.
Beauty boxes transform beauty marketing and e-commerce
09-Jan-2013 - Beauty boxes have revolutionised how consumers shop for beauty products, providing sensory elements to online shopping that was not present in the traditional retail format and this will continue to...
YouTube the new social target for big beauty brands
07-Jan-2013 - In the visual world of the beauty industry it should come as no surprise that video sharing platform YouTube is tipped as one of the largest sources of referral for...
Getting a tablet this holiday season? Time for cosmetics to target m-commerce
18-Dec-2012 - In the words of a well-known beverage company, the ‘holidays are coming’, and this presents an opportunity for cosmetics manufacturers to not only sell their products traditionally, but also utilize...
US tops the beauty e-commerce tree but Europe shows potential
11-Dec-2012 - The US leads the pack when it comes to penetration and innovation in e-commerce, but there is now an opportunity for beauty brands in Europe following years of underinvestment in...
Estée Lauder and L’Oréal are the cream of the digital crop
02-Nov-2012 - Estée Lauder and L’Oréal have shown their digital dominance as their brands topped the fourth annual 2012 Digital IQ Index for beauty firms.
L’Oréal opts for unusual way to engage women with first 'female-centric' Xbox app
04-Oct-2012 - In a world of Facebook, Twitter, and phone and tablet applications, cosmetics giant L’Oréal is breaking new ground to engage the consumer: a video games console.
MAC turns to employees to provide human touch to social media
03-Oct-2012 - Estée Lauder has been a long time front runner when it comes to social media in the cosmetics industry, and it has now upped the ante with its MAC Cosmetics...
New social media opportunity for cosmetics brands in China?
02-Oct-2012 - As some of the biggest cosmetics players outline their digital strategies in Asia-Pacific, new internet research suggests that the opportunity could be growing in China.
The power of YouTube: skin care brand sponsors blogger following viral success
27-Sep-2012 - Cosmetics company Kyoku has turned to social media platform YouTube as it looks to get closer to its audience and has sponsored a beauty blogger to produce a number of...
Estée Lauder expects growth to continue in e-commerce channel
25-Sep-2012 - e-Commerce has always been a strong channel for cosmetics giant Estée Lauder and the New York-based company sees no reason for this to change in the coming years.
Birchbox goes global with Joliebox acquisition
17-Sep-2012 - Cosmetics sampling specialist Birchbox has taken strides to increase its global footprint with the acquisition of Paris-based Joliebox.
Estée Lauder: Online business looking brighter than ever
30-Aug-2012 - Cosmetics giant Estée Lauder states that the future looks bright for its online business and will continue to grow in the digital arena as an integral part of the company’s...
Feature
Social media plays a huge role in product discovery for beauty consumers
22-Aug-2012 - Social media continues to grow in importance for the cosmetics industry, as it can provide manufacturers with a good source of engagement and allows consumers to discover different products.
Mobile app developments so far in 2012....
24-Jul-2012 - With Mintel forecasting a rise in products which increase the interactivity between the virtual and real world like QR codes and mobile apps, Cosmetics Design takes a look at some...
Industry progress with social media so far in 2012…
25-Jun-2012 - With a recent poll finding a company's social media activity makes them appear more ‘accessible and responsive’ with US consumers, Cosmetics Design takes a look at how far the industry...
Beauty manufacturers need to embrace the internet to boost eCommerce sales
13-Jun-2012 - Internet shopping and online research use for beauty products is fast becoming a common practice for consumers giving suppliers a major opportunity to increase their eCommerce sales.
Is your company utilising social media enough?
07-Jun-2012 - A recent poll carried out by The Allstate Corporation and National Journal highlights that Facebook fans or Twitter followers of a brand are more likely to not only recommend, but also...
Social media can be a marketer’s dream come true
24-May-2012 - As interest rises and more companies turn to social media, the platforms could offer a vast opportunity for cosmetic brands if utilised correctly.
Social media becoming key to communicate latest developments
21-May-2012 - On the back of the in-cosmetics trade show in Barcelona, Cosmetics Design reflects with beauty blogger and consultant Imogen Matthews over the show highlights, themes and where the market is...
When it comes to men’s grooming, language is the Holy Grail
07-May-2012 - Despite men’s grooming becoming more popular, manufacturers still have to ensure they are marketing their products in the right way in order to get the most out of the market’s...
Social media plays a key role in reaching consumers for beauty brands
03-May-2012 - As more and more consumers turn to the internet and word of mouth becomes more important, social media will play a key role in engaging the consumer, according to a...
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