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Hot Topics > Digital

The Old Spice brand portfolio gets a make-over

07-Jan-2016 - Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital informercial to get the message out....

L’Oréal to introduce #WorthSaying campaign this awards season

07-Jan-2016 - Sunday during the Golden Globe broadcast, the beauty company will launch a campaign designed to expand the red carpet conversation with a multitude of insights from women, sharing and connecting...

Artificial Intelligence is fuelling disruptive innovation in the personal care industry

04-Jan-2016 - In what’s being billed as the ‘first beauty contest judged by robots’ Beauty.AI and its partners are crowdsourcing facial imaging data that will be used to set a new course...

Top Trends for 2016

Top ten cosmetic industry trends to look out for in 2016

23-Dec-2015 - The Cosmetics Design USA team has put together a list of the top ten trends to look out for in 2016 and here they all are in this latest edition...

Trends in 2015 and looking ahead to 2016

Top-hitting trend articles in 2015 and looking ahead to 2016

23-Dec-2015 - In our final post of 2015 the Cosmetics Design team is bringing you a selection of the biggest trends that we have covered over the course of the year, as...

IFF updates corporate image in time for the New Year

16-Dec-2015 - This month the fragrance and flavors manufacturer rolled out a new look and new mission that puts innovation first and is meant to position the company as the go-to industry...

Study highlights a decline in online color cosmetics sales in the US

07-Dec-2015 - A new study shows that while the specialty retail channel continues to drive the color cosmetics market, consumers are buying fewer products online.

How indie brands are reinventing the US cosmetics market

02-Dec-2015 - Independent cosmetic brands are serving to shake up the cosmetics world, with the larger multinationals carefully observing all the moves, and often buying them up.

Beauty apps ‘underutilized’ as a tool to promote cosmetics

01-Dec-2015 - As the market for online cosmetics continues to return healthy growth rates, beauty marketers could still be extending their digital reach further by tapping into apps to promote brands, new...

L’Oréal opens its first branded content production studio in Montreal, Canada

25-Nov-2015 - At the company’s worldwide Content Factory employees will create original digital assets to share brand stories, education and inspiration with consumers.

2015 #beauty20 award winners fêted in NYC

10-Nov-2015 - This marks the second year that innoCos events produced the digital marketing awards in New York City, honoring brands in 10 categories from best app to best Instagram and everything...

L’Oréal honors top tech founders

28-Oct-2015 - The company’s US-based Women in Digital initiative has announced it’s 2015 Next Generation Award Winners, recognizing the achievements of three original digital company leaders.

Urban Decay adjusts its digital marketing strategy

12-Oct-2015 - Social media has the brand’s followers scattered all over the web, so this month Urban Decay welcomes them back to the fold with a new global content site.

IFF and Vapor Communications team up to invent digital fragrances

08-Oct-2015 - The consumer fragrance creator has set its sights on digital scent technology and, by making use of Vapor’s oNotes software platform, anticipates a first product launch early next year.

Mobile purchases are rising fast and driving cosmetics sales, says PayPal

06-Oct-2015 - Cosmetics Design checked in with Katie Ochieano, SMB Merchant Marketing for the online payment company, to find out just how valuable mobile shopping and contextual commerce are for beauty brands.

Millennial Beauty: it’s not a generation, it’s an imperative

30-Sep-2015 - Today, women of all ages shop for cosmetics with a fresh curiosity and digital sophistication. This week in New York City, CEW brought together industry experts to analyse how leading...

Beauty brands send too many emails!

29-Sep-2015 - One marketing services company has new data on open rates and send volumes that could help beauty brands adjust their consumer email strategies to greater effect.

In Brazil, beauty and health purchases account for over 10% of ecommerce spending

17-Sep-2015 - Combined sales of cosmetics, perfume and health products make this the fourth largest category, and ecommerce growth in all categories is up 16% for the first half of the year,...

Personal care replenishment programs bring consumers online

02-Sep-2015 - Thanks to ecommerce platforms, 38% of beauty and health consumers are now signed up for a subscription service, according to a new report from Business Insider Intelligence.

New York City beauty retailer sells only makeup discovered on Instagram

25-Aug-2015 - If recommendations from friends, experts and influencers sell beauty products and social media is hosting the biggest consumer conversation ever, why not curate a collection based on all that valuable...

7 global beauty brands that are listening to consumers

13-Aug-2015 - NetBase, the social analytics solutions firm, compiled data in a recent report that explores what exactly consumers are saying about leading skin care brands and reveals how those brands can...

Avon revamps its direct sales business for a digital world

05-Aug-2015 - Avon has improved its ecommerce platform, launched a representative empowerment site called Beauty for a Purpose and is constructing a global IT system that will vary according to the needs...

Retail Trend: Digital beauty brands opening storefront shops

30-Jul-2015 - Cosmetics brands and ecommerce generalists that launched as pure play digital ventures are shifting to omni-channel commerce, and a new report from global market research firm Kline looks into the...

Skin care and beauty brands ranked according to social consumer posts

27-Jul-2015 - A newly released research report from the social analytics solutions firm NetBase includes a listing of the top 30 brands according to the frequency and sentiment with which consumers post...

A desktop version of 3D bioprinting is here!

15-Jul-2015 - Now researchers can print and test cosmetics on human skin without devoting hundreds of thousands of dollars or massive amounts of space to printing technologies.