Ingredient distributor and developer Tri-K is launching a new ingredient that taps into two of the biggest trends in the industry – anti-aging hair care combined with demanded for unique naturally-derived ingredients.
Baobab Tein NPN is described by the company as a unique and exotic, multifunctional protein that can be used to specifically targeting signs of environmental stress and aging on hair follicles.
During the development stages, TRI-K says it found the ingredient to have a number of specific properties, including repairing damaged hair, strengthening and protecting it with UV filters, as well as providing moisturization and nourishment.
Unique 5-in-1 marketing claims
This combination gives unique marketing claims to hair care formulators and brand holders, specifically that it is a 5-in-1 anti-aging solution for the category.
The company claims that during the clinical trials a cross-section of hair types were tested to determine the result, including different ethnic hair types described as African, Brazilian and Caucasian.
A shortfall with many hair care ingredients is that it that they may only be suited to specific hair types or ethnicities, but TRI-K claims this ingredient has active properties that are beneficial to a much wider range of hair and scalp requirements.
First to be developed using a baobab-derived protein
The ingredient is the first to be developed using a baobab-derived protein with benefits that are derived from the specific amino acid composition, which is thought to be beneficial to all hair types.
The Baobab Tein ingredient is combined with TRI-K’s NPNF preservative technology, which is also naturally-derived and paraben-free, enabling easy formulation with natural- and organic-based products.
Baobab is an African tree that has long been heralded for its botanical properties, which have traditionally been used by native Africans for a host of applications, including both cosmetic and medicinal formulations.
Known as the ‘tree of life’, it can be traced back many thousands of years, and individual trees are known to have been alive for up to 2,000 years, thanks to their ability to survive harsh climate extremes, including long periods of time.