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Suppliers need to listen to global consumers so they can use the same language as manufacturers

By Andrew McDougall+

22-Apr-2014

Suppliers need to listen to global consumers so they can use the same language as manufacturers

Two years after launching its Care Creations brand to reach all consumers from different markets around the world, BASF has now developed new innovations based on consumer needs, which are just as important to ingredient suppliers.

Speaking with Tony Jaillot and Bettina Jackwerth, Cosmetics Design discovered that it is important for ingredient suppliers to deal with consumer demand as well as customer demands in order to align its products with what the manufacturers need.

“It is important to use the same language as the finished goods manufacturers, and for this we need to converse with the consumer,” Jaillot explains.

This research that the company carries out around the world means that the company can satisfy the different demands of specific consumers around the world, which is important as a global supplier.

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