SUBSCRIBE

Breaking News on Cosmetics Formulation & Packaging in North AmericaEU editionAPAC edition

Headlines > Formulation & Science

Read more breaking news

 

 

Secondary benefits very important in designing a modern hairspray

By Andrew McDougall , 04-May-2012
Last updated on 04-May-2012 at 12:33 GMT2012-05-04T12:33:06Z

Secondary benefits very important in designing a modern hairspray

The hairspray market has posted big sales in the last few years, and now it is more important than ever to listen to consumers and follow the trends in order to be successful.

At the recent in-cosmetics event in Barcelona, Cosmetics Design spoke with DSM’s global marketing manager Hair Care, Dr Jochen Klock to discuss the best ways to tackle the lucrative market.

Klock explained that the big consumer trend of secondary benefits is one of the key points in the hairspray market at present.

Secondary benefits encompass all the elements that combine with the primary hairspray benefit which is ultimate hold. These include maintaining a natural feel, a fast drying effect, and to ensure the product is not sticky once applied.

“We need to make sure we completely understand the consumer and what they want,” said Klock.

DSM showcased its new hairspray polymer at the show, which Klock explained meets the consumer trend, combining ultimate hold with a fast drying effect and is not sticky.

Related products

Suppliers’ Day 2015: Interview with Susan Sperring, North American marketing manager for Momentive Performance Materials

Suppliers’ Day 2015: Interview with Susan Sperring, North American marketing manager for Momentive Performance Materials

Cosmetics Design reporter Deanna Utroske spoke with Susan Sperring of Momentive Performance Materials about...

Suppliers’ Day 2015: Interview with Melissa Vitale, global marketing manager of hair styling for AkzoNobel Surface Chemistry

Suppliers’ Day 2015: Interview with Melissa Vitale, global marketing manager of hair styling for AkzoNobel Surface Chemistry

At Suppliers’ Day 2015, Cosmetics Design reporter Deanna Utroske sat down with Melissa Vitale...

Suppliers' Day 2015: Interview with NYSCC outgoing chair, Kim Burch

Suppliers' Day 2015: Interview with NYSCC outgoing chair, Kim Burch

Cosmetics Design caught up with outgoing NYSCC chair Kim Burch at the recent Suppliers'...

Dow Europe showcases expertise in oils and long-lasting soaps

Dow Europe showcases expertise in oils and long-lasting soaps

Stephanie Sandrolk-Beunat

Global strategic marketing manager, Dow Europe

Mintel expert discusses how beauty routines are moving to new extremes

Mintel expert discusses how beauty routines are moving to new extremes

The latest Mintel beauty research was showcased by Vivienne Rudd at the recent in-cosmetics Barcelona event. Rudd...

Kline talks multicultural product innovation..

Kline talks multicultural product innovation..

As the multicultural beauty product segment continues to outpace the overall U.S. market’s growth...

William Reed Business Media Holiday video

Happy Holidays 2014 from William Reed Business Media!

The holidays are fast upon us, so let’s put ‘business’ to one side and...

Will King fights for personal care players in sluggish male grooming sector

Will King fights for personal care players in sluggish male grooming sector

The rambunctious founder of UK men’s grooming brand King of Shaves says he disagrees...

Mibelle Biochemistry unveils anti-ageing snow algae extract

Mibelle Biochemistry unveils anti-ageing snow algae extract

Dr Fred Zülli

Managing Director Biochemistry, Mibelle Biochemistry

Merck launches new skin care actives

Merck launches new skin care actives

Dr Dagmar Kleefeld

Global Marketing Manager Cosmetics, Merck Performance Materials

HallStar chief talks about expanding into the naturals arena

HallStar chief talks about expanding into the naturals arena

CosmeticsDesign.com USA spoke to John Paro, CEO of specialty chemical player HallStar, who explained...

Sustainability and design dominate discussion as Luxe pack New York continues to grow

Sustainability and design dominate discussion as Luxe pack New York continues to grow

Fanny Monod

Marketing Manager, IDICE (Show organisers)

GreenPalm issues sustainable palm oil production plea

GreenPalm issues sustainable palm oil production plea

Bob Norman

General manager, GreenPalm

Naturex set for “one or two” acquisitions in 2011: President

Naturex set for “one or two” acquisitions in 2011: President

Jacques Dikansky

President and chief executive officer, Naturex

Unpacking bioplastics’ environmental footprint

Unpacking bioplastics’ environmental footprint

Steve Davies

Marketing Director , Natureworks

MWV keeps costs down as raw materials prices increase

MWV keeps costs down as raw materials prices increase

Angel Fernandez-Carbonell

Plant Manager - Barcelona , MeadWestvaco (MWV)

Key Industry Events