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Murad claims industry first with reform cream that can seal pores

By Michelle Yeomans+

Last updated on 03-Jul-2013 at 16:28 GMT2013-07-03T16:28:54Z

Murad claims industry first with reform cream that can seal pores

The luxury skin care brand has developed a breakthrough cream that it says is a first for the industry in unclogging and sealing pores, ultimately shielding the skin from blackhead causing dirt and debris.

Murad specializes in creating science-based skincare products and its recent launch of the ‘Pore Reform’ range features an oxidation reversal complex technology is said to be highly effective in helping to reverse and prevent sebum oxidation.

Blackhead & Pore Clearing Duo is clinically proven to reduce the formation of blackheads and seal pores with lasting protection against impurities and oxidation by an average of 58 percent fast-acting two step treatment.”

According to founder Howard Murad; “Pore size is determined by genes and, aside from very invasive treatments which do not always work, the actual size of a person’s pores cannot be changed. That said, we can minimize the appearance of pores with products that keep pores clean and healthy."

The best way, he adds, is by using an efficacious product like this that will clean and protect whilst also providing the skin with the nutrients and environment it needs to be healthy.

Clogged pores amongst 'top three skin concerns'

The development of the range comes after the company carried out its own market research whereby women aged 30-45 were found to have named pore size/clogged pores as one of their top three skin concerns.

Understanding that there was a gap in the market, we wanted to find a solution to the fast-growing consumer concern associated with large pores and blackheads," explains Vice President Jeff Murad.

"And after in-depth research and testing, we have created a product line that will give our customers the fast acting results they are looking for, without compromising skin health," he adds.

The new range consists of a 'Daily Cleansing Foam', 'T-Zone Pore Refining Serum', a 'Balancing Moisturizer Broad Spectrum SPF 15', and a Blackhead & Pore Clearing Duo, - products that all claim to strengthen the pores’ natural support structure, control oil production, antioxidant protection as well as clearing and tightening the skin.

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