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Improve USA launches aloe vera-derived anti-aging ingredient

By Simon Pitman+

01-Nov-2016
Last updated on 01-Nov-2016 at 16:30 GMT2016-11-01T16:30:12Z

Improve USA launches aloe vera-derived anti-aging ingredient

Enderma is a clinically proven ingredient made from aloe vera extract that is said to improve overall skin health and help smooth out wrinkles within one week.

Offered by Improve USA, a subsidiary of Pharmachem Laboratories, the ingredient is said to act thanks to its ability to increase moisture retention, improve elasticity and decrease the appearance of fine lines and wrinkles.

The ingredient has been developed from aloe vera, but also combines cutting edge developments in biochemistry to enhance the efficacy of the safe and natural source.

Claims backed by clinical trials

And the company says that its claims have been backed by comprehensive clinical trials that underscore the ingredient’s efficacy.

“Studies on the ingredient have shown significant improvement in skin health within seven days,” said Peter Haferman, Improve USA.

“While aloe vera has been used for centuries to moisturize and support healthy skin, Enderma brings advanced innovation to this trusted ingredient. Enderma’s proprietary production methods allow the raw materials to be produced gently and responsibly, and help to retain inherent potency.”

Extensive applications

Haferman also says that the ingredient has extensive applications in the skin care category, while its gentleness means that it can also be used in pretty much any topically applied product, including shampoo, conditioner, wipes and the spectrum on moisturizers.

The flexibility of the ingredient also translates into a broad selection of consumers, as the ingredient is said to suit all skin types.

“The participants in our study ranged in age from 18 to 65 years old. Similar positive results were demonstrated across the board, and validated that Enderma can have broad applications, from day-to-day moisturizing in younger adults to anti-aging applications in the maturing population,” said Haferman.

On top of that, Enderma can also be tailored to specific formulator needs, particularly for the natural and organic categories.

“Enderma also contains preservatives.  However, Improve USA can also provide an organic, preservative-free version of Enderma as requested,” Haferman said. 

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