The webinars can be found on HallStar’s online media system called StarNet. It is hoped that this new method of showcasing formulas and developments will enable technical audiences to keep up with industry innovations.
John Paro, President and CEO of Hallstar said “Our business is increasingly global. These seminars are excellent ways to reach compounders and formulators in any location from New York to New Zealand and all points in between.”
Helps reach a global audience
Hallstar is the latest company to take advantage of new media methods to communicate with other businesses on a global scale. In April, HBA Global Expo launched its webinar service which aims to bring beauty industry professionals more in-depth and targeted education.
The immediacy of the internet would seem to be an appropriate platform from which to communicate HallStar’s developments in ester chemistry, since this aspect of science is constantly changing and evolving.
Currently, available titles for viewing include a webinar on ‘patented photostabilising strategies for strategies for sun care’ and the company’s latest development on skin care formulation.
With customers in over 70 countries across six continents, the webinar series gives HallStar the potential to stay connected with global customers with greater ease than before.