SUBSCRIBE

Breaking News on Cosmetics Formulation & Packaging in North AmericaEU editionAPAC edition

Headlines > Formulation & Science

Read more breaking news

 

 

Close-to-market key to meeting the skin care trends for BASF

By Andrew McDougall , 09-May-2012
Last updated on 09-May-2012 at 12:57 GMT2012-05-09T12:57:01Z

Close-to-market key to meeting the skin care trends for BASF

Having announced its latest marketing strategy at the recent in-cosmetics show in Barcelona, BASF were keen to show how it has been implemented and helped development of its new skin care actives.

Cosmetics Design spoke with BASF Beauty Care Solutions’ global marketing manager Tony Jaillot, who explained that the company has already been able to identify three key trends in skin care and this has adapted the products being produced.

The first is the functionality of skin care products which has formed the way BASF has developed its latest actives.

Jaillot explained that the time of action is also important to consumers. Whether it is a deodorant or a skin cream, consumers want the product to be long-lasting, but they also want to see the product take effect straight away.

The chemical company man also explained there has been a big influence on skin care from Asia. There are a lot of product manufacturers and ingredient suppliers in the region developing specific products for this market, but these are also being rolled out globally across the world.

At the show, BASF launched two new skin care actives based on its market data in order to meet consumer demand: a skin lightening and an anti-ageing active.

Fashion hair accessories brand Pink Pewter launches color cosmetics line

Fashion hair accessories brand Pink Pewter launches color cosmetics line

Mireya Villarreal

Founder and Designer, Pink Pewter

MyChelle: Building a legacy of bioactive skin care

MyChelle: Building a legacy of bioactive skin care

Catie Wiggy

Product Development Manager, MyChelle

So Cozy children's hair care line focuses on niche treatments as it expands

So Cozy children's hair care line focuses on niche treatments as it expands

Cozy Friedman

Founder, So Cozy Children's Hair Care

Ron Robinson talks of new horizons for Apothia

Ron Robinson explains how the Apothia brand is engaging younger consumers

Ron Robinson was at the forefront of a new trend in beauty and fragrances...

Trends Update: A conversation with Stylus  at Cosmoprof NA

Trends Update: A conversation with Stylus

Shannon Davenport

Head of Advisory, US, Stylus

Cosmoprof North America Discover Green Highlights

CPNA Discover Green highlights simple but effective new product launches

The Cosmoprof North America Discover Green section highlighted some of the most innovative new...

The hottest fragrance brands at Cosmoprof North America

The hottest fragrance brands at Cosmoprof North America

Jennifer McKay Newton

CEO & Founder, Defineme Fragrance

Will King fights for personal care players in sluggish male grooming sector

Will King fights for personal care players in sluggish male grooming sector

The rambunctious founder of UK men’s grooming brand King of Shaves says he disagrees...

Mibelle Biochemistry unveils anti-ageing snow algae extract

Mibelle Biochemistry unveils anti-ageing snow algae extract

Dr Fred Zülli

Managing Director Biochemistry, Mibelle Biochemistry

Chris Kilham talks sustainable sourcing

"The industry does not want to be caught with its' pants down," says sustainable expert

That expert is Chris Kilham, better known as the ‘Medicine Hunter’ whose life consists of...

Merck launches new skin care actives

Merck launches new skin care actives

Dr Dagmar Kleefeld

Global Marketing Manager Cosmetics, Merck Performance Materials

HallStar chief talks about expanding into the naturals arena

HallStar chief talks about expanding into the naturals arena

CosmeticsDesign.com USA spoke to John Paro, CEO of specialty chemical player HallStar, who explained...

Sustainability and design dominate discussion as Luxe pack New York continues to grow

Sustainability and design dominate discussion as Luxe pack New York continues to grow

Fanny Monod

Marketing Manager, IDICE (Show organisers)

GreenPalm issues sustainable palm oil production plea

GreenPalm issues sustainable palm oil production plea

Bob Norman

General manager, GreenPalm

Naturex set for “one or two” acquisitions in 2011: President

Naturex set for “one or two” acquisitions in 2011: President

Jacques Dikansky

President and chief executive officer, Naturex

Unpacking bioplastics’ environmental footprint

Unpacking bioplastics’ environmental footprint

Steve Davies

Marketing Director , Natureworks

Key Industry Events

in-cosmetics North America

New York City, NY / Conference and exhibition

Read more

in-cosmetics Asia

Bangkok / Conference and exhibition

Read more

Access all events listing