After a decade in which marketing took precedence in the fragrance category, fragrance experts will discuss the resurgence in olfactive creativity and explore the shifting dynamics between the prestige and mainstream fragrance landscape.
Three skincare leaders - from Clarins, Clinique and Elizabeth Arden - map the future of this critical beauty segment. Learn successful strategies and emerging opportunities from these savvy skincare marketers.
This is the 11th Annual CITY Awards program, which honors innovative companies through their product and package design innovation and marketing. The evening’s keynote speaker is Dr. Robb Akridge of Clarisonic.
How do you leverage the in-store experience to ensure your brands grow and thrive? Experts from C.O. Bigelow, Nordstrom and Cos Bar will share strategies for maintaining customer relationships, training and staffing and creating unique, customized in-store experiences to keep customers coming back.
It’s Our Business to Know Beauty’s Best. The Winners will be revealed at the 2014 Awards Luncheon – recognizing the year’s most innovative products chosen by 5,000 beauty industry experts and professionals who understand what separates the best in beauty from the rest in beauty.
For the first time, CEW will bring together two recognized leaders in trend forecasting to uncover business-driving insights on the future of the beauty industry. The Future Laboratory will uncover important shifts in consumer attitudes and the next key demographic segment. Boston Consulting Group will provide insight on the skill sets and talent required for future beauty innovation.
Karen Buglisi Weiler, Global Brand President of MAC Cosmetics, discusses the creative corporate culture, personnel philosophy, marketing strategies and retail insights that have kept MAC one of the most cutting-edge artistry brands in the world.
For beauty brands, succeeding in today's ever-changing, multi-channel retail scene can be a challenge. Through an interactive panel featuring Target, HSN and Beauty Collection executives, you'll learn how to get your product in the door and mainta...