Description: Go behind the brands at this global powerhouse to discover how its top executives continue to define luxury beauty. Learn what roles heritage, product innovation and consumer messaging play in their ongoing success.
For beauty brands, succeeding in today's ever-changing, multi-channel retail scene can be a challenge. Through an interactive panel featuring Target, HSN and Beauty Collection executives, you'll learn how to get your product in the door and mainta...
Karen Buglisi Weiler, Global Brand President of MAC Cosmetics, discusses the creative corporate culture, personnel philosophy, marketing strategies and retail insights that have kept MAC one of the most cutting-edge artistry brands in the world.
For the first time, CEW will bring together two recognized leaders in trend forecasting to uncover business-driving insights on the future of the beauty industry. The Future Laboratory will uncover important shifts in consumer attitudes and the next key demographic segment. Boston Consulting Group will provide insight on the skill sets and talent required for future beauty innovation.
It’s Our Business to Know Beauty’s Best. The Winners will be revealed at the 2014 Awards Luncheon – recognizing the year’s most innovative products chosen by 5,000 beauty industry experts and professionals who understand what separates the best in beauty from the rest in beauty.
How do you leverage the in-store experience to ensure your brands grow and thrive? Experts from C.O. Bigelow, Nordstrom and Cos Bar will share strategies for maintaining customer relationships, training and staffing and creating unique, customized in-store experiences to keep customers coming back.