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Cosmoprof Las Vegas: 5th Screen Digital takes fragrance sampling to the next level

By Simon Pitman+

31-Aug-2015
Last updated on 31-Aug-2015 at 17:56 GMT2015-08-31T17:56:05Z

Keith Kelsen, CEO of 5th Screen Digital

Keith Kelsen, CEO of 5th Screen Digital

Cosmetics Design caught up with the CEO of 5th Screen International, Keith Kelsen, who in this interview explains how the company has taken fragrance and put it in a cassette that can be sampled by consumers at the touch of an on-screen button in-store.

Sampling is a crucial part of the fragrance industry, and in this video interview Kelsen describes how the company's concept helps inject imagination, stimulation and a sense of fun to trying out new types of fragrances.

Fashion hair accessories brand Pink Pewter launches color cosmetics line

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MyChelle: Building a legacy of bioactive skin care

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Catie Wiggy

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So Cozy children's hair care line focuses on niche treatments as it expands

So Cozy children's hair care line focuses on niche treatments as it expands

Cozy Friedman

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Ron Robinson talks of new horizons for Apothia

Ron Robinson explains how the Apothia brand is engaging younger consumers

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Trends Update: A conversation with Stylus  at Cosmoprof NA

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Shannon Davenport

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The hottest fragrance brands at Cosmoprof North America

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Will King fights for personal care players in sluggish male grooming sector

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The rambunctious founder of UK men’s grooming brand King of Shaves says he disagrees...

Mibelle Biochemistry unveils anti-ageing snow algae extract

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Dr Fred Zülli

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Chris Kilham talks sustainable sourcing

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That expert is Chris Kilham, better known as the ‘Medicine Hunter’ whose life consists of...

Merck launches new skin care actives

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Dr Dagmar Kleefeld

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HallStar chief talks about expanding into the naturals arena

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CosmeticsDesign.com USA spoke to John Paro, CEO of specialty chemical player HallStar, who explained...

Sustainability and design dominate discussion as Luxe pack New York continues to grow

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GreenPalm issues sustainable palm oil production plea

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Naturex set for “one or two” acquisitions in 2011: President

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