SUBSCRIBE

Breaking News on Cosmetics Formulation & Packaging in North AmericaEU editionAPAC edition

Cosmoprof Las Vegas: 5th Screen Digital takes fragrance sampling to the next level

By Simon Pitman+

31-Aug-2015
Last updated on 31-Aug-2015 at 17:56 GMT2015-08-31T17:56:05Z

Keith Kelsen, CEO of 5th Screen Digital

Keith Kelsen, CEO of 5th Screen Digital

Cosmetics Design caught up with the CEO of 5th Screen International, Keith Kelsen, who in this interview explains how the company has taken fragrance and put it in a cassette that can be sampled by consumers at the touch of an on-screen button in-store.

Sampling is a crucial part of the fragrance industry, and in this video interview Kelsen describes how the company's concept helps inject imagination, stimulation and a sense of fun to trying out new types of fragrances.

Extension for Beauty Industry Awards submission deadline

Extension for Beauty Industry Awards submission deadline

The Cosmetics Design has extended the deadline for the Beauty Industry Awards, giving interested...

Top ten cosmetic and personal care trends for 2017

Top ten cosmetic and personal care trends for 2017

Cosmetics Design looks ahead to throw some light on the trends that are likely...

Beraca launches a pequi-based ingredient for curly hair

Beraca launches a pequi-based ingredient for curly hair

Juliana Tibero Checon

Research & Development, Beraca

Mintel analyst identifies the next generation skin care formulations

Mintel analyst identifies the next generation skin care formulations

Vivienne Rudd

Director for innovation & insight, beauty & personal care, Mintel

Dow Chemical highlights the importance of customization

Dow Chemical highlights the importance of customization

Thelma Bayoud

Marketing manager for home and personal Care, Dow Chemical

Texture is defining skin and hair care development at Croda

Croda highlights how texture is determining its skin and hair care development

Caroline Gomes de Fritas

Application team leader for personal care, Croda

in-cosmetics LATAM proves to be a big platform for the sensory trend

in-cosmetics LATAM proves to be a big platform for the sensory trend

Belinda Carli

Director, Institute of Personal Care Science

in-cosmetics LATAM director discusses growth of the event

in-cosmetics LATAM director discusses growth of the event

Daniel Zanetti

Show Director, in-cosmetics Latin America

Will King fights for personal care players in sluggish male grooming sector

Will King fights for personal care players in sluggish male grooming sector

The rambunctious founder of UK men’s grooming brand King of Shaves says he disagrees...

Mibelle Biochemistry unveils anti-ageing snow algae extract

Mibelle Biochemistry unveils anti-ageing snow algae extract

Dr Fred Zülli

Managing Director Biochemistry, Mibelle Biochemistry

Chris Kilham talks sustainable sourcing

"The industry does not want to be caught with its' pants down," says sustainable expert

That expert is Chris Kilham, better known as the ‘Medicine Hunter’ whose life consists of...

Merck launches new skin care actives

Merck launches new skin care actives

Dr Dagmar Kleefeld

Global Marketing Manager Cosmetics, Merck Performance Materials

HallStar chief talks about expanding into the naturals arena

HallStar chief talks about expanding into the naturals arena

CosmeticsDesign.com USA spoke to John Paro, CEO of specialty chemical player HallStar, who explained...

Sustainability and design dominate discussion as Luxe pack New York continues to grow

Sustainability and design dominate discussion as Luxe pack New York continues to grow

Fanny Monod

Marketing Manager, IDICE (Show organisers)

GreenPalm issues sustainable palm oil production plea

GreenPalm issues sustainable palm oil production plea

Bob Norman

General manager, GreenPalm

Naturex set for “one or two” acquisitions in 2011: President

Naturex set for “one or two” acquisitions in 2011: President

Jacques Dikansky

President and chief executive officer, Naturex

Unpacking bioplastics’ environmental footprint

Unpacking bioplastics’ environmental footprint

Steve Davies

Marketing Director , Natureworks