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Cosmoprof Las Vegas 2015: Drom targets fragrance as a memory trigger

By Simon Pitman+

19-Aug-2015
Last updated on 19-Aug-2015 at 02:18 GMT2015-08-19T02:18:11Z

Robert Stapf, Vice President at fragrance company Drom

Robert Stapf, Vice President at fragrance company Drom

We all have certain memories that are triggered by different odors, which is what fragrance specialist Drom is trying to encapsulate with its latest line of fragrances.

In this video interview, Robert Stapf, vice president at Drom's North American operations, explained how fragrance developers at the company have tried to capture a range of experiences, ranging from a day at the beach to action-packed events such as sky diving.

Stapf also talked about trends in the fragrance category, explaining how different fragrance preferences were in different markets in the world, while also sharing his belief that many of these different fragrance preferences are increasingly being shared worldwide.

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