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US appears to be back in Chinese brands' good books

13-Feb-2014
Last updated on 13-Feb-2014 at 17:28 GMT

US appears to be back in Chinese brands' good books

A major player in China’s online cosmetics retail giant, Jumei.com, plans to make an initial public offering (IPO) of $600 million in the US, according to international news agency Reuters.

An IPO occurs when a company offers its shares for the first time for public ownership and trading, an act making it a public company.

Reuters reported that Jumei.com plans to be part of a group of nearly 30 Chinese issuers set to make the move into the US market.

According to Reuters, the Beijing-based company which stocks such brands as Calvin Klein, Estee Lauder, Avon hopes to “launch its IPO in the first half of 2014.

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