TCH acquires beauty-from-within company Organic Holdings

By Deanna Utroske

- Last updated on GMT

TCH acquires beauty-from-within company Organic Holdings

Related tags Vice president

The category continues to evolve as consumers equate wellness with beauty and brands pair up topical products with ingestibles. And, deals like this one suggest that there is a wider market for nutritional beauty product.

Organic Holdings’ claim to fame in the industry is distributing anti-aging products in the beauty-from-within category, including resveratrol supplements for Reserveage Nutrition. Since the deal closed on Friday, that brand’s founder Naomi Whittel moves into an executive vice president role with Twinlab Consolidation Corporation (a subsidiary of TCH).

Well reasoned

The deal makes good business sense for Twinlab Consolidation Corporation: “Naomi and her team have built a truly remarkable company with a sales and marketing team that is second to none,” ​explainsTom Tolworthy, CEO of TCC, in a statement to the press.

“The combination of Reserveage Nutrition's award winning brands and loyal customer following with Twinlab's 47-year legacy of consumer trust and captive manufacturing capability is in lock step with our business plan to extend our reach into the consumer market as well as into the supply chain,” ​Tolworthy continues.

He’s confident that the acquired products will mean an increase in earnings for TCC and expand “category representation by almost 40%.”

And the investment means adding a new distribution channel to the mix as well.  Reserveage Nutrition sells direct to the consumer in partnership with QVC, a strategy TCC wasn’t using. “By strengthening our product portfolio and extending our distribution reach, TCC will provide higher value offerings and service to customers in all channels of distribution, most particularly, to customers in the natural products channel,” ​says Tolworthy.

Support structure

Whittel sees the deal as an opportunity for Reserveage Nutrition to grow. "At Reserveage, our past success and driving passion have been centered on a commitment to develop and sell the highest quality, scientifically-proven natural products in our industry, and partner with our customers to help provide best-in-class service and education,” ​she says in the press statement.  

“This will not change, but with the latest transaction and support of the TCC team, we will be in a stronger position to even better service our consumers and customers.”

Related news

Related products

show more

How Nutricosmetics Can Enhance Skin Beauty

How Nutricosmetics Can Enhance Skin Beauty

Content provided by Activ'Inside | 11-Dec-2023 | White Paper

In the ever-evolving realm of nutricosmetics, where inner wellness meets outer beauty, few natural ingredients have captured the spotlight quite like grapes.

Ultimate Antimicrobial Solution for BPC

Ultimate Antimicrobial Solution for BPC

Content provided by Acme-Hardesty Company | 11-Oct-2023 | White Paper

Sharomix™ EG10, a versatile broad-spectrum antimicrobial liquid blend for preserving personal care products, ensures safety at usage levels ranging from...

Acme-Hardesty Expands Product Line into Canada

Acme-Hardesty Expands Product Line into Canada

Content provided by Acme-Hardesty Company | 07-Jul-2023 | Product Brochure

Acme-Hardesty’s latest expansion into Canada includes Resplanta®, Botaneco®, and BYK from our partners Sharon Personal Care and Eckart Effect Pigments...

Create gentler, eco-friendly personal care

Create gentler, eco-friendly personal care

Content provided by Covation Bio™ PDO | 22-Jun-2023 | White Paper

Zemea® propanediol is a 100% plant-based humectant and solvent that’s easy on skin and the planet. This single, natural ingredient boosts moisturization...

Related suppliers