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Onward and upwards for Naturex as it continues its US expansion

By Michelle Yeomans+

18-Dec-2013

Plant-based natural ingredient supplier Naturex has continued to expand in the US with the launch of three new offices as it moves to further cater to increasing consumer demands.

The new sales office locations will be in Dallas, Texas; Atlanta, Georgia; and Chicago; spots the brand says it chose strategically so that it could be more available for US consumers.

On this latest investment, Stéphane Ducroux, COO for the Americas and Asia/Pacific says the additional local sales teams will bring the same responsiveness and technical skills that their clients around the world expect of the brand.

"By getting closer to our customers, we will offer them greater flexibility and tailor made support in the food and beverage, nutrition and health, and personal care markets,” she says.

Currently, Naturex's North American locations include its factory and headquarters in South Hackensack, New Jersey, as well as sales offices in Costa Mesa, California, and Toronto, Ontario, Canada, and a factory in Shingle Springs, California.

According to Ducroux, the strategically placed local teams rely on the technical and scientific expertise of the R&D teams from the New Jersey location and with this new access to local manufacturers, the brand looks to continue to build its reputation in the industry as a strong partner in specialty plant-based natural ingredients.

Brand is further investing in being more sustainable..

The cosmetics ingredient giant also recently formed a partnership with the University of Avignon to find environmentally friendly ways of extracting natural ingredients.

The ORTESA project, which went live online in October, aims to develop more efficient and "green" extracts obtained with alternative solvents, as well as new technologies to extract rare botanical ingredients.

In its second phase, the collaboration between the ingredient company and the University’s GREEN research team will aim to develop breakthrough innovations in environmentally friendly extraction.

Antoine Bily, Naturex R&D director and co-head of the project, told CosmeticsDesign-Europe.com: “One of the key aims is to use the extraction process more efficiently. We also aim to include all the principles of eco-extraction completely, in the botanical extracts development strategy."

Bily described the team's work: "For cosmetics, we are targeting speciality ingredients like rare botanicals with very rare and active compounds. We can use natural byproducts, for example from the sugar cane industry, to create new solvents."  

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