Bestwick’s career at Crabtree & Evelyn has spanned over 20 years, and he most recently served as Acting President within the company.
Additionally, former Procter & Gamble brand manager, Rick Ruffolo has been named executive vice president of global brand marketing and innovation.
In 2009, Crabtree & Evelyn announced the filing for bankruptcy of its US operations, but the company emerged from the chapter 11 procedure earlier this year.