In this role, Mr Cedeño will oversee the Center for Packaging Innovation (CPI) and be responsible for implementing and managing an enhanced innovation process across the company.
Mr Cedeño most recently led Procter and Gamble’s package and device development division for its North American fabric care business.
Bruce Thomas, senior vice president of innovation and emerging markets at MWV said: “Alex’s extensive experience will be a great asset as we work to leverage our expertise to bring even more innovative and differentiated products and services to our targeted markets.”