MAC Cosmetics has paired up with another comic publisher, Archie Comics to produce a full line of cosmetics for 2013.
According to the global cosmetics giant, ‘MAC Archie’s Girls’ has been developed to celebrate the iconic beauty looks of 'Betty and Veronica.'
Betty Cooper and Veronica Lodge are the creation of Archie Andrews - archetypes of two sharp contrasting ways of femininity.
This is the second time MAC has paired with a comic publisher, developing a line of Wonder Woman cosmetics and merchandise with DC Comics last year.



