The Barcelona-based firm has been active in the US cosmetic market for over 20 years through its exclusive distributor Centerchem, with whom it will continue to work closely.
"We are confident and excited about the possibilities of collaborating on a day-to-day basis with our US customers. We look forward to developing with them specific and exclusive projects" said CEO Dr Juan Carlos Escudero
The new operation will be based in New Jersey, and will be the responsibility of Domenico Palella, who has been internally promoted to CEO of this subsidiary.