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L’Oréal targets US hair salon sector with acquisition


Cosmetics giant L’Oréal is looking to strengthen its position in the American hair salon sector with the purchase of Emiliani Enterprises.

Group subsidiary L'Oréal USA has announced the acquisition, for its SalonCentric division, of the professional distribution business of the New Jersey-based company.

Emiliani Enterprises is established in the metropolitan New York area, New Jersey and Connecticut; supplying hair salons through a network of representatives and sales outlets open only to professionals.

“The SalonCentric division of L'Oréal USA is thus extending its distribution in the United States, which now covers 48 states. This acquisition reflects the constant determination of the Professional Products Division to offer a better service to American hair salons,” says a company statement.

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