Cosmetics company Joshua Brands and branding agency Miss America Properties have announced the introduction of a new cosmetics line.
R.E.I.G.N., a premium brand which includes mascara, blusher, lipstick and powder, will have an initial “soft launch” in September 2013 from stores in Atlantic City.
It will become available to masstige-level retailers during the spring of 2014. The products are also currently available online at www.reign-beauty.com
S.Franco, managing partner at Miss America Properties, said: "Skincare and cosmetics have always been a natural extension of the Miss America brand, but our partnership with Joshua Brands through the launch of R.E.I.G.N allows us to be part of a collection that focuses on…what is most meaningful for young women."