American make-up tool and accessory manufacturer Japonesque will expand into color cosmetics for the first time with its 72 SKU line.
The line will offer six shades of lipstick, 15 types of eyeshadow and two different types of foundation, as well as eyeliners and two mascaras.
Colorful packaging is an important feature of the cosmetics and was created using a hand injected gel technique which makes each case unique.
The cosmetics range took four years to develop according to Japonesque president Karen McKay. It will debut in John Lewis stores on October 4 and enter Ulta stores in the US from later October.