The Aristocrat Group Corporation (ASCC) a Florida-based women’s life style investment company, says that it wants to expand its footprint in the cosmetics category through stem-cell anti-aging products.
With restrictions on stem cell research lifted some years ago, the development of the technology behind it has gone into overdrive, and is now spilling into the cosmetics arena as an effective weapon against signs of skin aging.
In view of this, the company believes that the increasing demand for effective and natural anti-aging cosmetics solutions can be met by tapping into pioneering techniques to produce adult stem-cells.
'All-natural regenerative powers'
“Stem-cell products have all-natural regenerative powers that can’t be matched by any chemical or botanical cooked up in a lab,” said ASCC Cindy Morrissey.
“The market for anti-aging treatments that really work is exploding worldwide, and by acquiring or partnering with cosmetic innovators working with stem cells, we plan to capitalize on this unstoppable trend.”
ASCC is a newly formed investment company which is planning to partner with or acquire other businesses in the fast-growing and lucrative women’s lifestyle arena.
Aiming to play with the big guys
Although it has not specified which company or companies it wants to partner with on the project, ASCC did say it wanted to expand its cosmetics to compete with the biggest players in the market, including P&G, Unilever and Avon Products.
Key to this ambition will be to deliver a product that can compete with shelf space against these big players in the already highly competitive skin care category, both in the US and worldwide, by delivering a reliable, effective product without side effects.
The company cites market research that points to the fact that the cosmetic and toiletry industry in the US alone is forecast to increase by 5 percent annually up to 2016, to reach a value of $9.9bn.
Aging population should prove a vital market
On top of this, the company also points to more detailed research that the market in the US will continue to be mainly driven by anti-aging products that target the rising US population aged over 50, together with continued interest in natural and organic cosmetics products.
Targeting women lifestyles in general, the company is aiming to expand its footprint into the beauty arena by targeting both women’s beauty products, together with baby care products.