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E.l.f. Cosmetics is up for sale

By Michelle Yeomans+

08-Jan-2014

The ‘eyes lips face’ cosmetic brand has reportedly hired retail boutique investment bank Financo LLC to put it up for sale.

Amidst rumours today, the Wall Street Journal confirmed “people familiar with the matter” reporting E.l.f. to be on the “auction block”.

According to the publication, the color cosmetics brand could sell for around $160 million, and has annual profits in excess of $20 million, of which private-equity firm TSG Consumer Partners LLC has held a minority stake in since 2011.

While E.l.f. attracted initial interest from large, well-known cosmetics brands such as L’Oreal S.A. and Coty, they have since passed on a possible purchase, according to the people,” the publication reported.

Cosmetics Design contacted E.l.f reps for official comment on the back of this announcement but found them unavailable for comment at the time of publishing.

Major acquisitions of 2013  

One of the biggest acquisitions for the industry in 2013 was the sale of Rexam Personal Care to Albéa owner Sun Capital Partners, approved by the Chinese authorities for $459 million (€347m), which allowed the French packaging company to expand its market share in cosmetics.

The news was originally announced late 2012 when a Cosmetics Design exclusive revealed that Albéa was looking to expand its portfolio and global footprint with the move.

Elsewhere; later in the year, the Body Shop confirmed that the acquisition of Brazil-based business Emporio Body Store was met with the regulatory approval to finalize it.

At the time the L’Oreal-owned entity reported the 51% share in the business to give it a firm footing in the fast-growing Brazil market, which until then had illuded the company due to stringent regulations governing domestic and international businesses in the country.

Perhaps more importantly for the company’s ambitions in the country for the future, the deal also gives the Body Shop the option to increase its share of the business to 80% by 2019, according to the terms of the contract, which were drawn up in October of last year. 

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