Disney aims to touch the dark hearts of its audience with its scary new ‘Villains’ line of makeup.
As the name suggests, the collection focuses on legendary antagonists such as Cruella de Vil from One Hundred and One Dalmations, Maleficent from Sleeping Beauty and the Evil Queen from Snow White.
The range will include cosmetics sets, a look book, nail polish and art, false eyelashes, hair accessories and cosmetics bags.
Makeup names will be in keeping with the theme, with mascara shades with titles like ‘Cruelty’, ‘Sea Witch’ and ‘Dark Magic.’
The products will be available from Walgreens beginning on October 18, with makeup events planned for Chicago and Los Angeles from October 22-25.