US-based personal care products developer DS Healthcare has announced it is set to open its first high street retail store, as part of a larger globally focussed brand strategy.
The store will open in Miami and stock products from the company’s range, including its Spectral line of hairloss treatments, and its Revita ‘hair stimulating’ shampoo and conditioner.
The move follows recent growth for the company; it now retails in more than 15 countries.
DS Healthcare states it hopes the launch of retail outlets on the high street will foster greater brand awareness in consumers, and bolster revenue.
“With the opening of our first DS Laboratories retail store, we create an opportunity to increase our direct connection with consumers, leverage our marketing and advertising campaigns, and drive greater demand to the thousands of stores and salons that already carry our products," stated DS Healthcare president and CEO, Daniel Khesin.