The agreement to purchase the Sanex brand was signed and announced in March 2011, and has now been finalized without any problems.
"We are excited to move forward on this strategically important acquisition that will strengthen Colgate's positions in the shower gel and deodorant categories in Europe and our overall personal care business in that region," said Ian Cook Colgate CEO.
Sanex is a personal care brand with a distinct positioning around healthy skin and has strong market share positions in Europe. Unilever were forced to sell following its acquisition of Alberto Culver.
