IMG Licensing, Salt Life’s licensing agent, helped facilitate the deal. “We are thrilled to expand our licensing program and partner with Absolutely Natural," said Maureen Murrah, VP IMG Licensing, on behalf of Salt Life Holdings.
With their longstanding expertise in natural skincare products, this partnership further supports our brand vision for eco-friendly Salt Life products” addedMurrah.
Through this partnership, Absolutely Natural will develop a line of active and leisure beach sunscreens using natural formulations that provide superior sun protection and are healthy for the skin and benign to the environment.