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Arbonne launches skin care application tool

By Deanna Utroske

04-Oct-2016
Last updated on 04-Oct-2016 at 20:13 GMT2016-10-04T20:13:02Z

image courtesy of the brand
image courtesy of the brand

The direct-sales beauty company has just announced its latest product, a device called the Genius Ultra meant to more effectively apply Arbonne anti-aging skin care.

Since the 1980s Arbonne has been a force in beauty, direct sales, and environmentally conscious business here in the States. And the company continues to make strides in all those areas today. Just this year, Arbonne was well ranked on the Direst Selling News Global 100 List and among the Direct Selling Association’s Top 20 Companies.

Applied value

The new tool from Arbonne is a low-level ultrasound device that also warms and vibrates when in use. The company has patents pending for both the technology that emits close to 300,000 waves per second and for the shape of the applicator tip.

Arbonne has created a tool to meet a simple, single goal: uniform application of skin care product. “The Genius Ultra dynamically improves the application of skincare products onto the outer layers of skin, evenly smoothing product into the skin's natural ridges to help maximize product benefits, ultimately helping skincare products improve the appearance of skin,” according to the company press release.

For the team building the tool, perhaps it’s not so simple: “the Genius Ultra was nearly three years in the making,” Michael D'Arminio, senior vice president and chief creative officer, tells the press, adding, “I'm confident we have created the smartest beauty tool out there and the clinical results really highlight the amazing results you can achieve with our new Arbonne Intelligence Genius Ultra.”

Device category

The device space is a good place to look for innovation, especially the sort where ideas and technologies get borrowed from other industries.

The new Dyson hair dryer is an excellent example. That company shifted its expertise in fans and hand dryers into hair care. And Clarisonic facial cleansing brushes evolved from Sonicare toothbrush technology.

In other recent beauty device news, Cosmetics Design reported on L’Oréal’s move to outsource the manufacturing of Clarisonic devices . Starting next month the company will lay off its manufacturing team. And by the end of 2017, the beauty tools will no longer be made in-house. Innovation and engineering for that tbrand will, however, stay with L’Oréal.

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