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Indie Beauty Profile

Camille Varlet, All Beauty Inc

By …as told to Deanna Utroske , 17-Apr-2017
Last updated on 18-Apr-2017 at 19:14 GMT2017-04-18T19:14:48Z

Indie Beauty Profile Camille Varlet All Beauty Inc

In her Indie Beauty Profile Camille Varlet, founder of All Beauty Inc, tells how her years of food and beauty industry experience converged in a single brand and why topical products aren’t the be-all and end-all of skin care.

Beauty trends and formulations are frequently informed and inspired by the food industry. Working cross-category is a whole ‘nother challenge. One that All Beauty Inc is meeting head on with the All Beauty Water portfolio of beverages. The beauty from within space where such products land just now is an amorphous market niche, but household brands like Burt’s Bees and indie innovators like All Beauty are making it a reality.  

Here, beauty entrepreneurCamille Varlet shares a profile of herself and her growing company.

Name: Camille Varlet, CEO and Founder

Indie Beauty Company: All Beauty Inc

Launched: September 2013

Headquarters: New York, New York

Stature: This year All Beauty Inc was selected to the #1 food accelerator in the world, Food-X.

Team work: 1 full-time employee

Distribution: All Beauty Water is distributed nationally through e-Ccmmerce (Amazon, Jet.com, LuckyVitamin.com), and in retail across the North East (150 Shaw’s locations across the North East / specialty and natural stores in NYC / Exhale Madison Avenue, AKT NYC).

Years in beauty: 6

Years at All Beauty Inc: 3

Entrepreneurial experience: This is my first company. Before All Beauty, I worked in brand management in both food (Dannon) and beauty (L’Oreal). I founded All Beauty because I wanted to get people to think about beauty from a health and wellness perspective and understand that what they put into their bodies will impact their skin. I wanted people to think about beauty and skincare from within.

The business: All Beauty brings skincare to food and beverage products- our skincare drink is formulated to help nourish and hydrate skin from within, with 15 skin vitamins and skin nutrients, 0 sugar, 0 calories and no artificial sweeteners, all while tasting great. Experts agree that proper skin health is impacted by hydrating and nourishing properly from the inside out, not just using topical and superficial products.

The wow-factor: Beauty, skincare and wellness from within. Skin is our largest organ and what we put into our body will have an impact.

Yet many women don’t drink enough water - they either don’t like the taste or find it boring and also have a hard time getting the proper nutrition every day. That is how I came up with All Beauty Skincare Drink. I wanted to get women to drink more water, by making it taste great, and adding skin nutrients in the drink as well, and have it be free of sugar and calories, and with no artificial sweeteners.

The customer: Women 24-49+, who are active, aspire to a healthy lifestyle, and who are concerned about aging. They take care of themselves. They watch what they eat, read nutrition labels, buy all natural and organic products, and follow a skin care regimen. They have a hard time drinking enough water throughout the day or are bored with water, and are looking for a refreshing no calorie all natural alternative.

Milestone moment: Launching in Exhale Madison Ave.

Advice for fellow indie beauty entrepreneurs: If it sounds too good to be true- it probably is. Hard work will drive success.

Just one:  Red lipstick!

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