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Headlines > Brand Innovation

Can celebrity fragrances capitalize on the scent wardrobe trend?

30-Jun-2016 - At least one fragrance maker is betting the answer is ‘yes.’ Parlux Fragrances has just launched the 20th perfume in the Paris Hilton collection and is touting it as anything...

Estée Lauder brands bring prestige beauty to travel retail in Texas

27-Jun-2016 - Aveda, Jo Malone London, and MAC Cosmetics are all opening boutiques in a Texas airport that cater to today’s spend-on-go consumer.

OPI moves into the retail business with first UK flagship

24-Jun-2016 - OPI Nails has ventured into the retail space with its first flagship spa in the UK where it will offer luxury manicures and pedicures as well as a fully stocked...

Celebrity Angela Bassett launching skin care for dark complexioned women

23-Jun-2016 - Next month, the collection developed in collaboration with Dr. Barbara Sturm will go on sale. While the cosmetics and personal care industry at large seems to be grappling with just...

‘Don’t be afraid to tell consumers ‘no you’re not right’ - Glossybox MD

17-Jun-2016 - Beauty sampling provider Glossybox is not afraid to ask customers to unsubscribe from its online platforms should they become persistent in giving ‘abusive’ or ‘aggressive’ feedback on its social media...

The Beauty Pitch 2016 finalists have been announced

13-Jun-2016 - Winners of the 2nd annual competition will be decided in Las Vegas, Nevada, latter this month in conjunction with the Professional Beauty Association’s Beauty Week events and Cosmoprof North America....

Infusers — a whole new category of beauty product

09-Jun-2016 - A unique, reusable delivery system that promises to optimize cosmetic science and applicator design for results far beyond what creams or wet masks can provide, infusers are the creation of...

L'Oreal leads the way for beauty marketing on Snapchat

07-Jun-2016 - L’Oreal has launched a 'lens’ on Snapchat, a social media platform increasingly favoured by millennials, in an industry-leading move that again confirms the company’s digital clout .

Oral care startup SafeWhite hires P&G veteran

01-Jun-2016 - The signature ingredient of the company’s tooth whitening products-in-development is protein from sea life; and with this latest addition to the R&D team, SafeWhite is that much closer to perfecting,...

MGC cannabis skin care gets the OK in Canada

31-May-2016 - That country’s national public health department and regulatory body, Health Canada, has just approved MGC’s anti-aging cosmetics for sale.

Indian brand launches campaign against skin whitening

26-May-2016 - Banjara’s, a herbal skin care brand in India, has launched a marketing campaign that makes a point of rejecting the traditional focus on skin lightening, a trend which dominates across...

PuraVita, a leap forward for sustainable fragrance

19-May-2016 - At the recent Sustainable Cosmetics Summit in New York City, IFF launched a new fragrance, announcing that it meets stringent certification standards and stands as a perfume industry proof of...

H20 Plus relaunches in a big way

17-May-2016 - The skin care company’s new identity isn’t a simple brand refresh, H2O+ Beauty CEO Joy Chen has changed distribution models, formulations, packaging, company headquarters, and more to revitalize the unprofitable business....

The in-cosmetics events are rebranded to reflect an expanded global portfolio

17-May-2016 - Over 26 years the in-cosmetics event has expanded to become the go-to for cosmetic and formulation experts worldwide, making the time right for a new look.

Naturals skin expert shares the story about launching a pure skin care line

11-May-2016 - At the recent in-cosmetics event in Paris, Cosmetics Design caught up with Dr. Anne Marie Fine, who has turned her expertise in natural dermatology into a successful skin care line.

The Bay Area Beauty Association is up and running

10-May-2016 - A new industry organization based in San Francisco, California, is serving regional industry professionals with educational events, workshops, and networking.

L’Oréal strengthens position as world’s most valuable beauty brand

06-May-2016 - French cosmetics giant L’Oréal has strengthened its position as the world’s top beauty brand, while Brazil’s Natura and Avon both take a tumble under tough market conditions....

IFF and Vapor Communications launch digital scent platform

28-Apr-2016 - The Cyrano device, available as of Wednesday, centers around a palette of 12 fragrances developed through the sensorial communications company’s partnership with International Flavors & Fragrances.

Max Factor ventures into augmented reality

27-Apr-2016 - P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.

SheaMoisture disrupts traditional merchandising segmentation

19-Apr-2016 - This month the skin care and hair care brand launched the #BreakTheWalls campaign as a “call to action” and a “national awareness platform” to move the industry toward a genuinely...

in-cosmetics 2016 Paris in pictures!

13-Apr-2016 - With day one over and two yet to come of the in-cosmetics Paris trade show, take a look through this gallery at a snapshot of some of the highlights so...

New B2B US digital platform debuts with Korean and Asian products

12-Apr-2016 - LA-based Landing International is the company behind a new B2B concept in online beauty platforms. Called Marketplace, it will platform hard to source beauty products, starting with a collection from...

Is the new generation of hair gels set to smash the styling category?

11-Apr-2016 - Formulation shortfalls meant that hair gels fell from grace years ago, but a new generation of cleaner, easy to use and more effective products looks set to shake up the...

Are nügg skin treatments set to become a fixture in the face mask category?

07-Apr-2016 - Beauty Ideas Group, the company behind nügg, launched the brand in 2014 with its signature pod-pack masks. Now, with recent line extensions—an eye mask and a lip mask— nügg is...

Edgewell Personal Care signs up for Amazon Dash

05-Apr-2016 - Edgewell Personal Care has taken its engagement with e-commerce a step further by becoming one of the first beauty and personal care brands to engage with Amazon’s new Dash concept....