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Headlines > Brand Innovation

H20 Plus relaunches in a big way

17-May-2016 - The skin care company’s new identity isn’t a simple brand refresh, H2O+ Beauty CEO Joy Chen has changed distribution models, formulations, packaging, company headquarters, and more to revitalize the unprofitable business....

The in-cosmetics events are rebranded to reflect an expanded global portfolio

17-May-2016 - Over 26 years the in-cosmetics event has expanded to become the go-to for cosmetic and formulation experts worldwide, making the time right for a new look.

Naturals skin expert shares the story about launching a pure skin care line

11-May-2016 - At the recent in-cosmetics event in Paris, Cosmetics Design caught up with Dr. Anne Marie Fine, who has turned her expertise in natural dermatology into a successful skin care line.

The Bay Area Beauty Association is up and running

10-May-2016 - A new industry organization based in San Francisco, California, is serving regional industry professionals with educational events, workshops, and networking.

L’Oréal strengthens position as world’s most valuable beauty brand

06-May-2016 - French cosmetics giant L’Oréal has strengthened its position as the world’s top beauty brand, while Brazil’s Natura and Avon both take a tumble under tough market conditions....

IFF and Vapor Communications launch digital scent platform

28-Apr-2016 - The Cyrano device, available as of Wednesday, centers around a palette of 12 fragrances developed through the sensorial communications company’s partnership with International Flavors & Fragrances.

Max Factor ventures into augmented reality

27-Apr-2016 - P&G-owned Max Factor has teamed up with UK-based visual browser expert Blippar to make the beauty player's almost 500-strong product portfolio fully digitally interactive.

SheaMoisture disrupts traditional merchandising segmentation

19-Apr-2016 - This month the skin care and hair care brand launched the #BreakTheWalls campaign as a “call to action” and a “national awareness platform” to move the industry toward a genuinely...

in-cosmetics 2016 Paris in pictures!

13-Apr-2016 - With day one over and two yet to come of the in-cosmetics Paris trade show, take a look through this gallery at a snapshot of some of the highlights so...

New B2B US digital platform debuts with Korean and Asian products

12-Apr-2016 - LA-based Landing International is the company behind a new B2B concept in online beauty platforms. Called Marketplace, it will platform hard to source beauty products, starting with a collection from...

Is the new generation of hair gels set to smash the styling category?

11-Apr-2016 - Formulation shortfalls meant that hair gels fell from grace years ago, but a new generation of cleaner, easy to use and more effective products looks set to shake up the...

Are nügg skin treatments set to become a fixture in the face mask category?

07-Apr-2016 - Beauty Ideas Group, the company behind nügg, launched the brand in 2014 with its signature pod-pack masks. Now, with recent line extensions—an eye mask and a lip mask— nügg is...

Edgewell Personal Care signs up for Amazon Dash

05-Apr-2016 - Edgewell Personal Care has taken its engagement with e-commerce a step further by becoming one of the first beauty and personal care brands to engage with Amazon’s new Dash concept....

Sheep oil makes its entrance to the North American beauty market

30-Mar-2016 - A lip balm based on sheep oil sourced in Australia is making its debut in the US, which the manufacturers claim is the first of its kind to hit the...

Lush turns sprouting massage bars into PR win

30-Mar-2016 - Lush’s Sprouting massage bars. The story has taken the internet by storm during the past week, as more and more consumers report that beans in the bars sprouted in showers...

Clarins targets Asian consumers with skin whitening range

30-Mar-2016 - Premium skin care brand Clarins has spoken of its focus on skin whitening in its strategy to target Asian consumers.

Special Newsletter: Color Cosmetics

Pigments & Organics: Innovation in nail color

30-Mar-2016 - Mineral makeup remains popular in the color cosmetics category, while clean beauty alternatives and organic infusions are nudging in on the beauty market. Here, Suzanne Roberta of Adesse New York...

New boutique beauty chain focuses solely on Korean cosmetics

23-Mar-2016 - A new boutique beauty chain has opened up throughout the US and Canada offering ‘a one stop shop’ for Korean beauty products.

beautyblender and Avon reach a settlement

23-Mar-2016 - The innovative application tool company Rea.deeming Beauty accepted a substantial payment from Avon as the company continues to challenge trademark infringement globally.

CEW announces the ECO Beauty Award finalists

21-Mar-2016 - The natural organic cosmetic and personal care category is defined by its eco credentials and that is the determining factor for entries to the CEW ECO Beauty Awards.

Salon hair color gets a distribution strategy update, thanks to startup thinking

21-Mar-2016 - Jack Winn Color, a company launched last year following a Wharton MBA project, believes the industry is ready for healthier hair dye and a streamlined supply chain.

e.l.f. Cosmetics switches to synthetic brush fibers

10-Mar-2016 - At the behest of the nonprofit animal rights organization PETA, e.l.f has stopped using animal hair to make its beauty tools and hopes other industry brands will follow suit. ...

DCL claims launch targeting all four skin zones will reinvent cosmeceuticals

10-Mar-2016 - Connecticut-based Dermalogique Cosmetic Laboratories (DCL) says it new range of skin, body and hair care products will improve skin health and take the cosmeceuticals category to the next level.

Sundial Brands launches dedicated hair care brand

08-Mar-2016 - Madame C.J. Walker Beauty Culture is a brand that takes its name and inspiration from a women well known as a self-made millionaire in the US—a beauty entrepreneur innovating at...

Buzz about salmon egg enzyme as anti-aging skin care ingredient gets louder

07-Mar-2016 - Following publication of a study of how hydrolyzed salmon roe proteins exfoliate in contrast to glycolic acid, the New York City–based skin care company Restorsea has seen an uptick in...

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